Save the date! The BankPlus International Gumbo Festival. Saturday, September 28th. Smith Park. Thank you BankPlus & ardenland for all you do!
How to communicate 'gumbo festival' without showing the obvious seafood & okra. That's what was on the table here. And we wanted to incorporate the BankPlus logo as part of the lockup for their generous support. Hot, steaming, bubbling symbolism, fun fonts, gumbo colors & texture did the trick for the first part...then Arden's magic words after a bit of under the gun deadline stress (and expressionless stares from the first 2 attempts--those are the worst!-that's when you know you've missed the mark) : "try to build it 'around' the BankPlus logo'".... voila! magic. happiness. smiles all around. The BankPlus International Gumbo Festival branding is born.